Art of story telling
Table of Contents
Storytelling, Storytelling with data, Art of Storytelling
Storytelling is the skill of sharing content to the chosen audience with messages that influences to them think and act in a certain way.
What is the premise for Bodhih’s workshop on Storytelling Marketing, Storytelling for Leaders and the Art of Story telling Business?
The Art of Story Storytelling is an increasingly growing ability to share content in compelling ways. After the current boom in Social media selling, relationship selling and consultative selling, it is important that employees, Leaders and owners of businesses need to understand and master the art of storytelling. Everyone has stories. Everyone. It is however important in business (and in life) to be able to say those stories in structure and with a greater impact. Learning how to tell stories is done by connecting with the inner layers of experience. The storyteller often (intuitively) knows how to connect personal experiences with a vision and thereafter set the elements of plot, twists and punch line in her or her own story. Bodhih’s workshop on storytelling marketing is about doing this same storytelling process by design.
Storytelling business works because it is a skill that touches the listener’s emotions along with the logic and rationale centres. This often makes the difference as the listeners are more receptive to the storyteller.
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At Bodhih, Storytelling process workshops talk about understanding the concept (and details) of the story telling paradigm itself.
Storytelling is an art. Bodhih’s workshop the target areas are – Storytelling method, Leadership and Storytelling skill, Storytelling sales, Storytelling projects, and Storytelling art.
What does Bodhih’s Story telling method workshops cover?
Learn the art of storytelling, especially story telling with action.
Storytelling explores the various facets like – defining your audience, and their needs, goals, and wants. The participants understand in detail and thereafter plan an opening, message delivery and closing. All these elements are planned with an intent to impress and influence. There are secrets of storytelling that include theme and hooks and also analogies. The program also focusses on the best formats for storytelling given the premise, audience, existing mindsets by a self-audit. The participants are able to clearly identify their strength and weakness by examining their current working styles, behaviour and class feedback. Through videos and facilitator led presentations, the learners start to develop an openness towards newer ways of doing things thereby increasing productivity within the given constraints. The trainer debrief brings the issues of change management and also the key responsibilities, key skills and key activities in focus.
Starting off with facilitator led presentation and group discussions, Bodhih’s Story telling program asks participants to work through the dimensions and guidelines of any storytelling techniques they know about. The encouraging icebreaker sessions tries to identify the various elements that most participants already know of and use in their daily work lives.
Learners through individual activity and insightful analysis (various types of stories) appreciate the concepts of character, story structure, emotion, visual language, pitching and feedback.
The next session is focussed on understanding the importance of storytelling for Leaders and in business. It targets the age-old traditions that humans have used and revered to pass information, facts and lessons. Through group activities, and facilitator led discussions, the participants are taken through the creative thinking or brainstorming section that brings out ideas for creating stories. The learner group is familiarised with the importance of taking the time and effort to try out various story openings. Various examples across the worlds of literature and countries are sampled to understand how to create ideal openings with story hooks – who is the protagonist? What is his/her single most important desire? What and how is he/she unable to meet his/her desire? What are the shades in his/her character that prevent him to achieve his/her goal or dream? What does the protagonist’s world look like? Who are his/her allies and who are his/her antagonists? What is the event that turns everything upside down in the protagonist’s world after which he/she needs to take action and leave “home” to seek his/her goal? Along the way, what are the challenges that the protagonist faces and how does he/she have to embrace change in a manner to achieve his/her goal? Finally, as the stakes keep increasing, there comes a point where the protagonist reaches a point of no return and risks losing everything or winning at all costs? The finale is the place where the protagonist reaches a full circle in his/her journey. The example above is one kind of a “hero’s journey”. As the class learners would discover there are more storytelling techniques that are available.
Storytelling made easy is a module in Bodhih’s workshop as it brings the trainers and other professionals that use the storytelling method of teaching in the roles.
Bodhih’s facilitators are seasoned professionals who create linkages between skills picked up in the workshops and then to apply them in participant’s current roles. This is done through specific illustrations and analogies and is true for the next session at the Storytellingprocess training – key elements of audience selection and customizing story style and structure.
This session uses class exercises, videos and facilitator presentations to detail out the entire audience and storytelling marketing process. The model is based on the various social media channels and digital platforms and their respective audiences – their likes, interests and needs. Be it FB, Instagram, Linkedin, Quora, Reddit, every audience has a specific want and need. This module explores the various techniques to understand the story value Vs participatory design to identify, engage, and learn from your audience.
At Bodhih, Art of story telling program is a popular session that is part of a larger communication skills training suite.
The session draws richly from research done on currentStorytelling techniquesand alsocultural studies done on mythology and folklore.
The heart of the Storytellingmethod lies in the insightful session that highlights handling emotional flow of the protagonist self through highs and lows of the journey-events in the protagonist’s world.
How would you gain from India’s bestStorytellingtechniques workshop at Bodhih?
Bodhih customizes its Storytelling process along the ADDIE model. Workshop experiences are analysed, designed, developed and delivered that are solution focused and include a range of blended training pedagogy such as role plays, group exercises, self-assessment tools, management games, individual activities, videos, case studies, facilitation, discussions and more.
In addition to the ADDIE model, the Storytellingskill sessions takes advantage of the experiential adult-learning process of concrete experience – reflective observation – abstract conceptualization – active experimentation.
The edge in Bodhih’sStorytelling workshops comes from researched industry learnings, current best practices and academic insights. The workshop takeaways ensure that learnings are grasped and applied at all levels within a company and its individuals. The long-term benefits are to institutionalise Storytelling by embedding structural elements as individual toolkits – theme, character, character’s world, plot, emotions, messaging and takeaways.
What is Bodhih’s promise on Art of Storytelling workshops?
Managers across industries and functions and executive level participants who have attended Bodhih’s sessions on Storytelling talk of the changed individual and team behaviours, namely, how team members have embraced the power of storytelling in meetings and also as a tool to motivate audiences and positively influence them to the larger goals.
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