Favorito says. “My entire career, I’ve always been a connector, bringing people together from different departments within the organization for a bigger goal. The difference now is that I’m using my experience and relationships that I’ve developed and bringing everyone that I know together for projects that I really believe in. So other than maybe getting 27 different 1099 forms in 2009, it’s not really too different for me. I guess the only difference is that when companies hire me, they’re getting Joe and not some big company name.”
Favorito maintains a blog, a newsletter, a Twitter, Facebook and LinkedIn profile and more. He says that spreading yourself across those networks may seem like a burden at first. But in many ways, it’s a simplified (and free) form of advertising. By telling others in your network what you are working on, and in turn commenting and seeing what they are working on, it’s much easier to keep track of potential business opportunities.
Why has Joe been so successful? It’s because people know who he is, they like him and most importantly, they like his work.