Professional trainers build a personal brand by first taking a 360-degree view of their strengths and development areas, including asking colleagues and friends which adjectives describe them. They then research others on a similar path, decide what the brand should convey, attend to details such as dress, body language and email style, and keep actions consistent with commitments.
Last updated · Bodhih Insights team · reviewed by Siddharthan VGJ, Founder
- Extensive Research and Strategizing: A trainer should never forget to do his or her homework before taking action. A careful analysis should be done on the progress or failure of others on a similar path and learn from their actions.
- Determine what the brand should convey: A trainer should have a clear idea of the adjectives he or she wants to be associated with by people.
- Determine the best practices and flaws: A trainer can seek advice of trusted colleagues, co-workers and friends for the adjectives they would use to describe him. The trainer can analyse what he or she is good at and the strengths which make him or her irreplaceable.
- Pay attention to detail: A trainer should concentrate on every effort to remain flawless when compared with the remaining crowd. Every action from the trainer contributes to his personal brand in terms of dressing sense, body language, behavior with co-workers and the style of writing emails.
- Managing the brand: A trainer should be proactive in ensuring that all aspects of the brand and commitments synchronize with the past and present actions.
Quick answers
How can a trainer find out how others see their personal brand?
A trainer can ask trusted colleagues, co-workers and friends which adjectives they would use to describe them, then compare those answers with the adjectives the trainer wants to be known for. The gap shows which strengths make the trainer distinctive and which behaviours, such as dress, body language or email style, need attention.
