Social Selling

What is the premise of Social Selling training at Bodhih?

Social selling is not to be confused with Social media marketing, or social media advertising. Social selling is a way to laser-target their leads (or prospects) and establish rapport and trust through existing networks and connections.

Social selling is the next generation version of the earlier marketing practice called “Science of Nurture”.

Be it FB, Instagram, LinkedIn or the other million followership channels, social selling does not mean spamming your contact list. Social selling skills is not just about securing contacts but to build relationships strategically and waiting for the right moment to do the right thing by offering a solution to a problem your client and customers face.

Where can Social Selling Strategy be employed?

Social Selling companies include Facebook, LinkedIn, Twitter, Facebook, Pinterest, and others where vital one on one relationships can be formed and grown (as opposed to broadcasting one to many messages).

What is Bodhih’s program on Social Selling Skills about?

To understand the importance of social selling skills, Bodhih’s participants work through various facets of social selling skills, namely, how to create a professional brand, laser-target the appropriate prospects, engage with the market and buyer insights, and finally maximize social media channels to build trusted relationships.

Why is Social media skills and social selling solutions training important?

LinkedIn publishes data that helps to quantify the value of social selling. Creating a first of its kind social selling measurement – the social selling Index (SSI). Scored out of 0-100 based on the user’s LinkedIn behaviour, the SSI study throws up interesting data that correlates superior sales performance for sellers with high SSI (meaning higher activity on LinkedIn).

45% more sales opportunities
51% more likely to hit quota
78% of social sellers outsell peers who don’t use social media

Bodhih’s program on social selling strategy and skills begins by focussing on the crucial role of selling and helps participants gain the context and overview to understand the types of selling styles and the consultative approach.

With the help of self-assessment, and a facilitator led presentation with class discussion learners discover their individual styles and debate on various ways to sales and especially the social media enabled approaches. The key to progress in Social Selling Skills is actually imbibing the fact-finding mindset.

Bodhih’s facilitator through group discussion lays open the basics of social selling by asking the right questions, uncovering information systematically and demonstrating listening skills even when the conversations are over virtual mediums of social and community building.

Through class exercises, participants are exposed to the merits of uncovering client needs and benefits and relating those benefits with features. Social selling needs its practitioners to share industry relevant content and the various sweeping trends that are impacting the customer’s business.

Bodhih’s Social selling skills program talks about the detailed steps to arriving at solution recommendations that involves the ROI concept. Through group discussions and class exercise, participants practice closing techniques with assertive styles.

Be it analysing the various barriers to Social Selling Skills or learning steps to decision making, class participants are led by Bodhih’s tenured facilitator to apply learnings on case studies and worksheets. The key takeaways for this session are social selling techniques that focus on building trust with prospects by offering relevant information to common pain points. The attribute that differentiates top sellers from others is their ability to bring authenticity in their interactions.

Bodhih’s workshop focuses on Social Selling Skills by bringing the collective attention to the pertinent facts that drum up the importance of using social media channels as a case study.

What are the social selling benefits?

Participants are introduced to various industry themes that highlight the criticality of using social selling tools and its advantages like – reduced contact and contact research time, increased number of leads, deeper client relationships, improved lead conversion rate, shorter sell cycles, and increased win rate of forecast deals.

At Bodhih, Social Selling Skills is a popular program that is part of a larger Sales skills portfolio. The session draws richly from contemporary research on Social media market strategies and literature anchored on winning sales attributes

The heart of Bodhih’s Social Selling Skills workshop lies in the powerful session of consolidating learnings through customizing the principles to individual use.

How would you gain from India’s best Social selling tips workshops at Bodhih?

Bodhih customizes its Social Selling techniques program along the ADDIE model. Workshop experiences are analysed, designed, developed and delivered that are solution focused and include a range of blended training pedagogy such as role plays, group exercises, self-assessment tools, management games, individual activities, videos, case studies, facilitation, discussions and more.

In addition to the ADDIE model, the Social Selling best practices training takes advantage of the experiential adult-learning process of concrete experience – reflective observation – abstract conceptualization – active experimentation.

The edge in Bodhih’s social selling training program comes from researched industry learnings, current best practices and academic insights that ensures social selling techniques are grasped and applied at all levels within a company and its individuals. The long-term benefits are to institutionalise social selling skills by embedding broader understanding of individual sales orientation/style and client trust building approaches.

What is Bodhih’s promise on social selling programs course?

Managers across industries and functions and executive level participants who have attended Bodhih’s sessions on social selling strategies talk about changed individual and team behaviours, namely, demonstrating abilities for recommending product and services solutions centred on social media platforms.

Frequently asked questions