A Sales And Brand Recall Workshop

What is the premise for Bodhih’s workshop on brand recall and brand recognition?

The ever-evolving business landscape presents us with fascinating examples where companies thrive despite having minimal ownership of direct or indirect assets within their respective industries. Take Amazon, for instance, a global e-commerce giant that seamlessly delivers millions of products to consumers worldwide without being heavily involved in manufacturing. Similarly, Uber, the revolutionary taxi service, has ingeniously harnessed technology to connect commuters with taxis, completely transforming the transportation industry without actually owning any vehicles. Curious about their secret recipe for success? Join us at Bodhih’s workshop as we delve into the hidden strategies behind their remarkable achievements.

Companies today understand the ONE attribute that takes continual time, money, the effort is the BRAND and then to keep applying significant investments to boost brand recall.

A brand is a logo, mark, name, word, symbol or sentence that all companies use to differentiate their product from others.

What is Brand Recall definition?

Brand Recall is the likelihood of instantly recalling a brand name if a product or service or any other kind of brand association comes up.

Bodhih’s Brand Recall and Brand recognition workshops are offerings that educate participants on how to create superior brand experiences for customers, increase prospective customer engagement levels, and turn them into loyal customers with higher repeat value. For organizations that have challenges in generating leads because of little or no brand engagement or has the other problems of not being able to convert leads into sales, Bodhih’s Brand Recall and Sales workshop is a worthwhile investment.

Sales and brand recollection are a non-negotiable attribute in today’s crowded ‘everyone-makes-everything’ marketplace. Brand recall and brand recognition are the primary levers that ignite the sales department.

Through a quiz, group activity, and facilitator discussion, class audiences identify their unique sales personality.

Are you a sales hunter, farmer, or trapper?

The next session takes these identities into a deep dive and helps learners comprehend skills in greater detail so that the ability to achieve sales skyrockets.

Bodhih’s facilitator is seasoned professionals who create linkages between the brand management foundations and Brand sensitivity. This session uses quiz, interactive group discussions and facilitator presentation that teases out brand terminologies, brand attributes, and tangible & intangible characteristics.
At Bodhih, Sales and a brand recall strategy workshop is a popular session that is part of a larger sales skills training suite. The session draws richly from sales skills & techniques research and literature published on Brands – their management, sensitivity, and consumer recall.

Brand recall and Sales are directly dependent on Brand Sensitivity
Participants thereafter are introduced to Brand sensitivity basics. Topics such as – the power of strong brands, what we can learn from World’s best brands, how brands are perceived in the market, the use of soft power in building a brand to sustain a company’s growth – are all visited in-depth, through videos, exercises and facilitator-led discussion.

The heart of this workshop lies in the powerful session that dissects the topic of Brand recall strategy and sensitivity.

Learners work through multiple dimensions of Brand sensitivity like – customer behavior, price sensitivity, brand loyalty, psychological factors, brand awareness and recognition, brand positioning and recall, brand identity and extension and finally co-branding.

This powerful session delivered through video and class presentations and including individual and group activity instructs participants to map techniques of brand recall and brand recognition and making insightful connections to achieving sales.

How would you gain from Sales and a brand recall value workshop at Bodhih?

Bodhih customizes its Sales and a brand recall strategy workshop along with the ADDIE model. Workshop experiences are analyzed, designed, developed and delivered that are solution-focused and include a range of blended training pedagogy such as role-plays, group exercises, self-assessment tools, management games, individual activities, videos, case studies, facilitation, discussions and more.

In addition to the ADDIE model, the Sales and a brand recall value workshop take advantage of the experiential adult-learning process of concrete experience – reflective observation – abstract conceptualization – active experimentation.

The edge in Bodhih’s Sales and a brand recall strategy program comes from researched industry learnings, current best practices, and academic insights. The workshop takeaways ensure that learnings are grasped and applied at all levels within a company and its individuals. The long-term benefits are to institutionalize Sales and brand recall value programs by embedding brand recall mapping techniques and being able to leverage the deep impacts brand association has on sales numbers.

What are Bodhih’s promise on Brand recognition and a brand recall strategy workshop training?

Managers across industries and functions and executive-level participants who have attended Bodhih’s sessions on brand recall strategy workshop talk of the changed individual and team behaviors, namely, leveraging comprehension of their individual sales personality, applying the specific sales techniques and leveraging brand sensitivity properties as part of their client – sales interactions.

Frequently asked questions