Confidence On Camera – Make Amazing Videos for your Online Course
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Bring your natural confidence on camera and make amazing online videos
Video marketing is today’s go-to content type for digital marketing. Amazing Videos need confidence on camera to create rich customer engagement.
What is the premise for Bodhih’s online course video production workshop?
Business worldwide are shifting significant amount of their budgets to Digital marketing. B2B and B2C customers are spending time, efforts and capital to research and make buying decisions. Consequently, companies are chasing visitors for all aspect of the buying cycle – Brand awareness, Customer Engagement, Increasing Purchase and Loyalty and re-marketing. Within the various platforms of social media – be it paid marketing or organic, content marketing is the fastest growing segment. Content marketing is a mix of text, audio, video and images.
Confidence on Camera in your amazing videos for your online course means practicing multiple times to get it right. Constantly making playback observations, will highlight areas that need work. Before you get in front of the camera, it is important to do mirror work, use the right lighting gear, pay special emphasis on eye contact & smile, and reserve your best for the first or second takes.
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Bodhih’s workshop on Making Amazing videos for your online course begins by highlighting why Video Marketing is the most important type in content marketing
Within all these content types it is video marketing that is clearly making the largest impact on conversions and sales. Adding a product video on your landing page can increase conversions by as much as 80%. Most studies show consumers that watched a product video online are three times more likely to advance their searches in your product deeper. Videos build trust and are substantial for your Return on Investment. If your product or landing page has videos than it is 50% more likely that Google would feature you prominently on your search page.
Bodhih’s online course video production workshop includes making Amazing videos for your online course highlights how Confidence on Camera skills differentiates more videos than other factors. But it is important to understand why videos are the most popular digital properties going around.
90% of consumers watch videos on their mobile – far more than consumers on desktops or TV’s.
Finally, the killer advantage that video marketing has over types is that video marketing can explain everything – tutorials? Product explainers? Product reviews? Live streaming? Behind the scenes? Video-Logging? Testimonial videos? – All these various purposes can be delivered through video, which is also the medium that attracts the largest number of social shares.
Bodhih’s workshop on online course video production includes confidence on camera techniques that is useful for video makers from beginners to professionals. The modules are light on concepts and more importantly come alive in their skill-based steps for the learners.
Steps to make videos for your online course as part of Bodhih’s workshop.
Class audiences are taken step by step through the online course on video production. To begin with – the first step is to identify the goal the video fulfils. Is your course about a new company or product or service, that introduces you to the buyers / visitors or is your course primarily dealing with driving sales, traffic, leads, or intent on customer education
Bodhih’s workshop on online course video production illustrates that if your course has multiple goals, then it is better to consider multiple videos.
Step two is to identify the way your videos take. Depending on purpose videos for an online course can be introductory, explanatory, problem/solution, narrative, drive action, product focussed, endorsement and entertainment.
Thirdly, as for deciding videos for the online course, the tone is set. Dramatic, Informative, Urgent, Fun/playful, Humorous, Quirky, Hip, Luxurious or Cutesy – it is important to understand the primary emotions that are driving the video production.
Fourthly are the matters of deciding on video style – Animated, Real people, Live Action, Screencast, Whiteboard or Phone/Tablet etc.
These complete the pre-shoot technical aspects of making amazing videos for your online course.
Thereafter Bodhih’s workshop on Making Amazing videos for your online course shifts it focus to the inner narrative aspects – Idea outline, Scenes, Characters, Audio, Overlays, Props and finally the CTA – or call to action (The entire reason you are making a video for your online course is for the audience to ‘do something’)
All these details (actors / directions / equipment / locations) come together on a script and once the large decisions of a producers, location, casting are finalised the video is shot. Thereafter editing is carried out that decides where music or background score or audio (and even text) has to be overlaid.
To create amazing videos for your online course, Confidence on Camera is the first and probably deepest part of the viewer influencing process. Confidence on Camera is the first trait that subliminally attaches a viewer to discover meaning in your online course.
Finally, Bodhih’s workshop on Making Amazing videos for your online course concludes with tips on creating confidence on camera through which course takers are able to create amazing videos for their online courses.
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