Tradeshow marketing ideas and tradeshow staff training are the targeted learning areas in Bodhih’s workshop that brings the tradeshow marketing best practices.

Bodhih’s workshop for Great Exhibition is a reinforcing session for learners to take note that trade show marketing is an activity that best functions when it is seen as a part of everyone’s job and the sole remit of the trade show marketing department. Marketing is not the same as sales.

Bodhih’s Great Exhibition workshop starts with facilitator led presentation, individual reflection, class exercises to establish the foundational concepts of tradeshow marketing – needs, wants and demands, products, value, cost, satisfaction, exchange and contribution, relationships and marketers. These elements as the class realizes through exercises makes up the critical ecosystem for tradeshow marketing.

Bodhih’s facilitators are seasoned professionals who create linkages between skills picked up in the workshops and then to apply them in participant’s current roles. This is done through specific illustrations and analogies and is true for the session at the ‘The Great Exhibition’ training – The in-depth marketing ecosystem.

The session is set up by understanding the great exhibition exhibits and how to work a trade show booth.

In this module, through facilitator led presentations, individual reflection, and group discussion, participants ground their basics of the tradeshow marketing elements like governments, socio-cultural aspects, economics, competitors, suppliers, customers, employees and technology. Through real world illustrations and simulations, the participants work to arrange all the mentioned eco-system elements into two environments – macro-economic and micro-economic.

Tradeshow rules and regulation are an intrinsic part of trade show booth staff training.

The module progresses thereafter to the classical 4P approach – Product, Price, Place, Promotion. Bodhih’s facilitator takes examples from tradeshow marketing and draws out parallel to product and product’s life cycle – by tracing out the life cycle stages which are introduction, growth, maturity and decline. Each stage is defined by the level of sales and profit for the product. The timeline for passing through each stage is different from each other and forms a corner stone for trade-show marketing strategy. The class participants are instructed on the BCG matrix where market growth (high to low) is placed on a grid against relative market share (high-low).

Once the tradeshow marketing grid is understood by the participants, a class exercise done to identify the four quadrants (and the behaviour of such players) is supportive of reinforcing concepts.

The Great Exhibition workshop, next moves to the session of tradeshow marketing ideas based on market forces under consideration. There are multiple factors that have to be studied before resource allocation is needed – these are market sizes, costs, competition, capacity, lifecycle. The participants work through a case study to reinforce their concepts and link to their real-world examples. Especially the dynamics of price (governed by competitor pricing, customer spending power, economic conditions, and customer perceptions); place (governed by market sophistication, market costs, market competition, regulatory control, and sales strategies); promotion (governed by target identification, target location, level of knowledge, messaging, budgets for promotions etc.)

At Bodhih, The Great Exhibition is a popular session that is part of a larger Corporate skills training suite.

The session brings latest research done on tradeshow marketing practices as illustrated by globally active players and case studies published by blue-chip management consulting companies.

The heart of Bodhih’s the Great Exhibition training lies in the powerful session – Promotional mix used in Tradeshow marketing.

Participants are instructed on how the various tradeshow marketing ideas and booth etiquettes work across promotional mix. The elements are laid out – media advertising, direct mail, website banners, public relation activities, merchandising, personal selling, exhibitions and demonstrations. The participants do the workbook activity for preparation like what are the various tradeshow marketing articles that would be needed for the event.

How would you gain from India’s best The Great Exhibition program at Bodhih?

Bodhih customizes it’s the Great Exhibition course along the ADDIE model. Workshop experiences are analysed, designed, developed and delivered that are solution focused and include a range of blended training pedagogy such as role plays, group exercises, self-assessment tools, management games, individual activities, videos, case studies, facilitation, discussions and more.

In addition to the ADDIE model, the Great Exhibition course takes advantage of the experiential adult-learning process of concrete experience – reflective observation – abstract conceptualization – active experimentation.

The edge in Bodhih’s the Great Exhibition in the workplace session comes from researched industry learnings, current best practices and academic insights. The workshop takeaways ensure that learnings are grasped and applied at all levels within a company and its individuals. The long-term benefits are to institutionalise the Great Exhibition fundamentals by embedding broader understanding on tradeshow marketing strategy fundamentals and also the event execution fine points.

What is Bodhih’s promise on the Great Exhibition workshops?

Managers across industries and functions and executive level participants who have attended Bodhih’s sessions on the Great Exhibition in the workplace talk of the changed individual and team behaviours, namely, demonstrating higher confidence in managing the four P (price, promotion, place and product) variables and also problem solving (ideating) on the spot for tradeshow marketing ideas.